Think of what happens when you face a viral attack. These happen all the time but, if you have a healthy immune system, you withstand normal, everyday challenges. In the same way, if your organisation is culturally capable, you’ll be resilient and resourceful when a problem occurs. But what happens if your cultural competence is low? The health and success of your efforts in Asia are put at risk and they may even fail altogether.
The source of this challenge is that two distinct mindsets – Chinese and Western – have been identified, with new findings from cultural neuroscience illuminating what so often goes wrong. Trust and rapport are eroded by misunderstanding and negative judgements. Mismatched expectations cause plans and projects to sour. In this short presentation,
Dr Margaret Byrne will share her research on cultural risk and how to tackle the ‘China challenge’.
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