UGM is pleased to make available Chapter 11, "English as an International Language" from Dr Margaret Bynre's practical, business-focused book , "Business Success in the Asian Century". The chapter alerts readers to the different ways in which English is used by parties in an international business exchange. Different levels of competence and experience of the language, means that when English is used in international business settings, people often don't share understanding, even though they may share a common language. Importantly, this is often overlooked by parties, who think things should be going better than they are. As always, Dr Byrne focuses on a practical skill and provides tips for ways in which you can increase your level of cultural competence.
Dr Margaret Byrne draws on over 30 years of experience to distil 24 valuable skills that will help business people minimise cultural risk and maximise the business opportunities offered by the Asian Century.
The book is usefully organised into four key sections.
Section 1: Setting the scene
This section orients you to the skills needed to consider culture as a business risk and draws on UGM research that shows what can go wrong when Australian organisations extend their operations into Asia. The section also introduces the Chinese philosophy of The Middle Way, as a useful perspective on managing East-West differences for success in the Asian Century and shows you how you can make use of this approach in your business.
Section 2: Building your analytical skills
Here you’ll find a sound, evidence-based, framework setting out the most important things you need to know about culture and cultural differences. It includes key East-West contrasts in values and communication. This will help you to make sense of what you are likely to encounter and help to develop your crucial analytical skills.
Section 3: Applying your insights
To operate successfully across the region, you’ll want a portfolio of everyday skills that can be used in most situations. In this section, you’ll find the toolkit you need - from how to make meetings work, to how to work with interpreters and use English as an international language for business.
Section 4: Turning your new skills into habits
Your usual way of doing regular things, such as writing an email or making a presentation, is so deeply ingrained that it isn’t surprising many people find it quite hard to implement a new cultural skill. It involves changing long-standing habits. This final section draws on the latest findings from neuroscience to give you a practical roadmap for successfully turning your new skills into habitual responses that deliver results.
Order your copy now from Abbey's:
Call us now on +61 2 9964 9861 to discuss your Asia business challenges, confidentially and obligation free.